Assistant Fashion Designer Jobs Converse Boston

The Structural Packaging Designer's Job

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Structural packaging designers develop 3-dimensional packaging proposals. They work in packaging companies, design firms and in the marketing departments of companies with large packaging requirements. Structural packaging designers play an important role in marketing by protecting the quality of products in transit and giving them a strong presence in retail outlets.

Qualifications

Undergraduate programs in packaging design are available at a number of universities, including Michigan State University's School of Packaging, Virginia Tech and the University of Wisconsin - Stout. The Open Union of Packaging Designers lists specialist courses at a number of organizations, including the Pratt institute, which offers the Master of Science in Packaging Design, and the Fashion Institute of Technology, which offers a BFA in Packaging Design. Designers can take professional development courses through organizations such as the Institute of Packaging Professionals or the Packaging Education Alliance.

Packaging Knowledge

To create structural packaging, designers must have a detailed understanding of packaging materials and their characteristics, packaging production techniques, and the specialist packaging requirements of products, such as foods, liquids and chemicals. They must also have strong graphic design and typographic skills so that they can create packaging that stands out on crowded shelves. Designers must be aware of packaging regulations that apply to different products and must ensure that the packaging they produce is sustainable.

Structural Design

Strong design skills are essential for this job. Designers discuss packaging requirements with clients and prepare initial concept designs for review. When the client has approved initial concepts, designers prepare 3-dimensional models to demonstrate the structure. They take account of the content of the packaging, the methods of storage, handling and transport, and the way the packaging is displayed in retail outlets. They discuss the properties of different packaging materials with suppliers and packaging manufacturers to develop a solution that will protect the product throughout its life cycle.

Graphic Design

Packaging designers must take into account the appearance of packaging, as well as the structure. They make decisions about the color of the packaging, the size and position of the logo, text and images. They must ensure that essential information such as the product name, price and size is clearly visible. They must also provide any statutory information, such as ingredients, health and safety warnings, or instructions. Packaging design must reflect the color and appearance of other marketing material to ensure that the product is recognizable and conveys the key brand values.

Production

Structural packaging designers work closely with manufacturers to develop solutions that are economical to produce. They provide manufacturers with specifications and check prototypes or proofs to ensure that packaging is structurally sound and printed correctly. Sustainability is an increasingly important requirement for packaging designers, according to the website Packaging-gateway.com. Customers and packaging clients look for packaging that is recyclable or compostable, and is produced from renewably sourced materials, according to a 2007 study by Perception Research Services International, "Sustainable Packaging: Focusing on the Shopper's Perspective." .

References

Resources

Writer Bio

Based in the United Kingdom, Ian Linton has been a professional writer since 1990. His articles on marketing, technology and distance running have appeared in magazines such as "Marketing" and "Runner's World." Linton has also authored more than 20 published books and is a copywriter for global companies. He holds a Bachelor of Arts in history and economics from Bristol University.

Assistant Fashion Designer Jobs Converse Boston

Source: https://work.chron.com/structural-packaging-designers-job-24609.html

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